“It is, dare we say, fiendishly clever.” - Chicago Tribune >> "For anyone fascinated by fun, fantastic, and frivolous words" - School Library Journal

Use Witcraft to Brand, Label and Market

Read the Bloomberg Businessweek story!

Word Hero shows powerful tools for branding and labeling, while making you more memorable in meetings and presentations.  I've worked done business with a range of Fortune 500 corporations, helping with marketing and media strategies and training managers in memorable presenting.  My book, Thank You for Arguing, has helped thousands of executives succeed with negotiation, sales, and appeals to large markets.

If you're interested in having me do fun, objective-specific training or workshops for your company, contact me.

Jay Heinrichs
Word Hero 

Now available in bookstores and online!

WORD HERO: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever

(Read the first section of the book here!)

Greetings, word fans! I'm the guy who actually wrote a bestseller with "Arguing" in the title. (That's like doing a successful book called Enjoy Your Colonoscopy!) With WORD HERO I show you the awesome might of figures and tropes: tools that get your words--and you--to stay in people's heads forever.

Oh, and also to BATTLE EVIL and achieve ULTIMATE POWER.

(or maybe just get a laugh)

Uh, what's a trope?

If you're hearing something that isn't literally true and still isn't a baldfaced lie, you're probably in tropical (trope) territory.  Learn the secrets of tropes by reading this extremely short detective story!

Want to sound like a word hero?

Steal the brilliance of your favorite quotes with the Mad Lib Protocol!

Test your magic-spotting powers!

Take a quiz to see how well you can suss out the power behind immortal quotations.

Which tools would work best for you?

Discover your oratorical type and match the devices to your own personality and style.

Are you sick to death of cliches?

(Hey, isn't "sick to death" a cliche?) Pull incredible judo moves on stupid, boring expressions here.

Address adoring masses!

Give hypnotic speeches and presentations by following this guide.

Get ripped and sexy with powerful wit muscles!

How? By doing these mind-building exercises!